A survey by Forrester Consulting, a leading analyst firm, found that 79% of buyers prefer to self-educate online before engaging with a sales rep. Salespeople have begun to shift the way they sell to adapt to changing buyer behaviors. To help shift to a digital-first sales model, enterprises have leaned on sales engagement technology to engage buyers in a personalized multi-channel approach at scale. You should ensure you have the proper foundation to set up a successful sales engagement strategy in order to maximize the benefits that come with scaling engagement across the customer journey.
In this whitepaper, How To Develop A Successful Sales Engagement Strategy, you’ll learn the foundations needed to: