How to Overcome Misalignment During a Digital Sales Transformation In a perfect world, organizational alignment would exist between Sales, Marketing, and Customer Success teams, and they would operate in solidarity as a unified powerhouse for collective success. Each team’s activities would harmoniously blend to… Read More
Fundamental Lead Nurturing Strategies Any seasoned sales rep can tell you that sales is a process. Sales are rarely made in one call, and while it may be tempting to abandon long or challenging call lists, the truth is… Read More
What Is Disruptive Selling? “Look at me. Now, look at your man. Now look back at me. He’s not me, but he could smell like me!” That Old Spice ad-campaign remains one of the most memorable in marketing history…. Read More
4 Questions You Need to Ask About Consumer Behavior Particular to this topic, I recall an excerpt from a book called Predictably Irrational by Dan Ariely. In the book, he describes the psychology around why people (you guessed it) behave irrationally when faced with… Read More