Marketing

Any seasoned sales rep can tell you that sales is a process. Sales are rarely made in one call, and while it may be tempting to abandon long or challenging call lists, the truth is…

The phrase even rings true in today’s consumer-driven sales industry. Not only does it draw in new leads, but the right content keeps prospects engaged throughout the sales process and helps push them through the…

Companies are jumping on to the social media wagon, creating accounts and providing frequent updates, but the most successful ones know that a few posts here and there aren’t enough to convert those leads into sales….