How to Make Voicemails Less Painful

Most of us aren’t huge fans of leaving voicemails. In this day and age, it can feel like a waste of time. However, sales strategist Jill Konrath reports that 97% of business calls now go to voicemail. Those calls can’t (and don’t) just go to waste! After all, if you don’t leave a voicemail, there’s a 0% chance the prospect or client will get back to you or initiate contact.

So how do we make those 97% of our calls less dreadful and more effective? Here are a few tips:

Drop in with DialSource

One of the biggest issues we tend to have with voicemails is that we are forced to repeat ourselves so many times over. But you can save your time–and your voice–by recording a voicemail to drop in with DialSource. This is really great for those general prospecting calls, or any other calling campaigns where you’re dispersing the same information to several people.

I would have killed for this feature when I worked in a university where we had to leave messages for hundreds regarding “FAFSA.” Try saying that five times fast.

Speak Clearly

When you’re recording, speak clearly. If the client does not understand you when you say your name, the company name, and especially the number at which they could reach you, they are much less likely to call back.

It’s kind of like when you meet someone at a party, and later you don’t remember their name. Even if you want to interact with them, you can’t very easily. It’s just awkward.

Don’t Oversell It

It can be tempting to try to make your case right there in the client’s voicemail inbox. We’ve become conditioned to aim for instantaneous success, but in reality that’s often not how things work out. Some say you only have 30 seconds before the customer stops listening, others argue you only have 17 seconds. Regardless, you don’t have enough time to launch into a full blown sales pitch. Don’t try to sell yourself in 30 seconds or less. You run the risk of sounding like an auctioneer, or a used car salesman.

All you need are the essentials, just enough to pique the client’s interest. Save the big pitches for later.

Vary Your Voice

While drop-in with Dialsource makes it easier to distribute your message, you should still make sure that message is distinct. You may not be the only sales call your client gets today, so you want to make sure that you stand out, in a positive way, while still providing the relevant information. One way to do this is vary the tone of your voice.

These days, it’s difficult for a customer to know whether they are speaking to artificial intelligence or a real person. So, don’t make that distinction any harder than it needs to be. It’s also a fun challenge for yourself to make a change from the way you normally speak. Though trying accents in voicemail is not recommended.

Keep the Enthusiasm Up

It can be difficult to maintain momentum since voicemails quickly become part of the daily grind. But a little enthusiasm can go a long way. We all have those days where we have to “fake it till we make it,” but the truth is that if you don’t sound invested, your client probably won’t show interest either.

This may be harder for some than others, because it involves being aware of your speaking patterns. Do you get so into rattling off information that you forget what your goal is?

Personalize When Possible

Adding small personalizations to your voicemail adds variety to your script and builds rapport with the customer. This can be something as simple as using the client’s name, or as intentional as doing your research on the company in question. The level of personalization is up to you and is often dependent on the circumstances, such as how long you have worked with this customer or whether you’ve previously spoken with them at all.

Don’t Get Down on Yourself if They Don’t Call Back Right Away

Often, it will take two or three calls before a client returns a call. This isn’t necessarily because they aren’t interested in the product, or because they hate the sound of your voice. It’s most likely because they are busy. We all go through frantic seasons of our lives, and most of us forget to check our voicemail on a regular basis.

So, all of those voicemails are not futile! They are small stepping stones in the selling process. While it may take time to see the fruits of your voicemail labor, there are lots of ways to make it more bearable along the way with better chances of success.